Client Name:
Bouwer Consulting
Project Type:
Visual Branding
Omise Singapore
Client Name:
Omise Singapore
Project Type:
Art Direction, Digital Marketing
While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Omise, an online payment platform in SE Asia that provides their users with the necessary tools to run an online business, accept payments and connect them with millions of potential customers. They were in need of building their brand awareness and leads in their new operational hub of Singapore.
Our team devised a lead magnet funnel that would allow Omise Singapore to generate new leads of potential customers while providing value in the form of an e-book. After a user opt-ins to download the book and subscribes to our communications, they would then be placed into an email sequence promoting the free trial account.
user journey
Linkedin Ad Designs
Landing Pages
E-book Design
*Selected page layouts
Canon Singapore
Client Name:
Canon E-Shop Singapore
Project Type:
Digital Marketing, Art Direction
While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Canon Singapore and their e-shop division. Each email utilized a key visual conveyed the overall messaging of the email in a unique and engaging way.
One of the challenges of these email designs were they needed to adhere to a strict layout structure so that the Canon team in Singapore would be able to import them into their CRM platform. These emails were an exciting opportunity to push creativity while under constraints.
Below are selected emails from a few campaigns.
Promotional Emails
Monthly Newsletters
wireframing
Pizza Hut Singapore
Client Name:
Pizza Singapore
Project Type:
Digital Marketing, Art Direction,
Animation
While working at VBase Digital, a digital marketing agency based in HCMC, Vietnam, I had the opportunity to work with Pizza Hut Singapore and creating social media content for their promos, events, and product launches.
One of the challenges of developing content for a large brand such as Pizza Hut was adhering to strict brand guidelines and due dates, while finding creative and interesting ways to use the key visuals provided.
Below are selected posts created by myself and my teams in Vietnam and Singapore.
Boba Pizza Product Launch
Additional Creative
International Women’s Day
Concepting
Hawaiian Pizza 40th Anniversary Promo
Additional Creative
M1 Singapore
Client Name:
M1 Singapore
Project Type:
Art Direction, Digital Marketing,
UI/UX & Web Design
As part of its brand refresh, M1—a Singaporean telecommunications company and one of the four major telcos in the country— launched the "Be" campaign, which is an ode to seven unique Singaporeans who dared to embrace their individuality, following their own paths and passions.
As a way to increase its touch points with its customers, I worked with M1 to create a microsite for the campaign. This allowed users to easily engage with the inspiring stories and for a chance to “Be” a part of the narrative.
The campaign showcases each individual’s distinctiveness and aims to demonstrate M1’s belief in empowering customers to be their best.
As Art Director, I coordinated a team of developers in HCMC, Vietnam, and a remote creative team in Singapore, ensuring the microsite showcased and highlighted M1’s new rebrand.
NETS Singapore
Client Name:
NETS Singapore
Project Type:
Art Direction, Digital Marketing,
Animation
The NETS Group is a leading payments services group, enabling digital payments for merchants, consumers and banks across Singapore. Basically, you can pay for everything and anything using NETS.
With the impacts of the global pandemic making it difficult for families and friends to gather for Chinese New Year, NETS had approached us to develop a fun and innovative way to bring the tradition of “Lo Hei” into the digital space. “Lo Hei” in Cantonese translates to “tossing up good fortune”, referring to the ritual adopted in Singapore that involves a group of people gathered around a massive plate, tossing its contents violently while saying out auspicious phrases before eating it—it is popularly believed that the higher the toss, the better your prospects and fortune in the year ahead.
This was the perfect opportunity to use technology in a unique way to engage with NETS consumers and present them with a brand-specific experience, and most importantly, allow their consumers to celebrate Lo Hei with their digital family and welcome the Year of the Ox.
The NETS Chinese New Year campaign garnered over 500 entries with over 50,000 views across Instagram and Facebook.
AR Filter demo
How it Works:
The AR Filter initiates the game when users nod their head.
The more they nod, the higher the ingredients get tossed, signalling
more good fortune (HUAT AH means 'To prosper').Once the time is up, a limited edition Chinese New Year pack stored value of $18 could appear and and users have a chance of winning it by sharing and tagging @nets_sg in your IG/FB story.
social media launch
Promotion Launch video for Stories
Selected Winners Gallery
Concepting
Coca Cola Character Concept
Client Name:
Personal Project
Project Type:
Visual Branding, Illustrations
Motul Singapore
Client Name:
Motul Singapore
Project Type:
Digital Marketing, Art Direction,
Animation
I had the amazing opportunity to work with Motul Singapore on a series of social media animations to promote their 300V Factory line of motorcycle oils.
They wanted to build online brand awareness of their high-end performance oils just in time for the Christmas season. The challenge was to develop a fun and memorable way to engage with their audience while staying aligned to their brand guidelines and the Christmas theme.
Below are a series of social video posts developed by myself and my team while at VBase Digital. Together the series of posts garnered over 17K views.
Promotional Social Media Post
Social Media Contest
Christmas Social Media Post
Concepting
All About Abatement
Client Name:
All About Abatement
Project Type:
Visual Branding, Web Design, Print Production
During my time at William Joseph Communications, I had the opportunity to contribute to a rebranding project of an Edmonton-based company in need of a fresh new image and personality.
The clients were so happy with their brand new look they wanted to share it with as many people as possible, including purchasing a food truck to drive around the city and promote their business.
brand board
Truck Vinyl Wrap
website Design
Responsive Design in Adobe XD
GNB Global
Client Name:
GNB Global
Project Type:
Digital Marketing, Web Design, Print Production
brandboard
facebook & linkedin Ads
website
Responsive design in adobe xd
Syphay Restaurant
Client Name:
Syphay Restaurant
Project Type:
Visual Branding, Web Design,
Creative Direction, Photography
Syphay Restaurant and the Sayaphet family have been long-time clients of mine. They had first reached out to me to help them with marketing their new Downtown Edmonton location 7 years ago. They were one of my first freelance clients.
This project holds a special place in my heart because their family business grew along side my growth as a designer. As marketing and technology trends changed, so too did their needs as a business and I had consulted them on new strategies and solution on how to best use creativity and technology to improve their bottom line.
With more of an online presence and ability for clients to leave feedback, Syphay has been a top-rated Thai Restaurant on TripAdvisor and has won the coveted Golden Fork Award from Vue Weekly newspaper (when it was still around) for multiple years. During the pandemic, Syphay was able to turn a profit during the pandemic from takeout and deliveries.
custom wooden Menu holder
more to come…
Photography
Feed A Billion
Client Name:
Feed a Billion
Project Type:
Visual Branding, Web Design, Social Media,
Digital Marketing, Creative Direction
As Creative Director at Legacy Creative, I had the opportunity to work with an amazing non-profit organization, Feed A Billion. Their mission is to provide one billion meals to those who need it most around the world. As such, I contributed to their “Fill the Plate with Feed A Billion” campaign that was a targeted donation run aimed at their current and new subscribers with the goal of raising $50,000 by December 31, 2017. With those funds, Feed A Billion would be able to provide 500,000* meals to those in need around the world.
The campaign consisted of a series engaging and educational content about the prevalent hunger issue in America and around the world; it was about breaking down stigmas and convey that food scarcity is a real issue that affects us all, not just the stereotypical members of society.
Through the effective use of storytelling through digital mediums & channels such as social media, email campaigns, video, SMS marketing, CRM, website, and landing pages, I helped the organization raise over $40,000 in donations, a new record in the history of the charity.
target market Personas
User Journey
Promotional Designs
Website & Landing Pages
The Results
Strathcona County
Residents are invited to share their thoughts about responsible dog ownership as part of the County’s examination of its current Dog Control Bylaw (85-2006), which has been in place since 2006. There are currently over 13,000 dogs licensed in Strathcona County.
Beginning November 21, both dog owners and non-dog owners are encouraged to provide feedback on responsible dog ownership via a short survey or by calling 780-464-8092. The survey is open until December 11, 2016. Topics for comment include dog licensing, enforcement, over-limit permits and addressing nuisance and/or aggressive dog concerns.
A ‘What We Heard’ summary report of survey responses will be shared with Council and the public in early 2017. This summary report will be used as a basis for deeper discussion at three public workshops in early 2017 about what is currently working and where improvements can be made in ensuring responsible dog ownership. Details on the workshop location and dates will be shared in the New Year.
Input received through the survey and public workshops will form the foundation of a final report, scheduled for Council presentation in March, 2017.
Nearly 2,000 residents shared their opinion about responsible dog ownership this past December via a survey, as part of the County’s review of its current Dog Control Bylaw (85-2006).
The survey explored a number of topics, including dog licensing, enforcement, over-limit permits as well as encouraging respondents to share their descriptions of nuisance and/or aggressive dog concerns. A summary of the survey responses will be available shortly.
Based on feedback received to date, residents (both dog owners and non-dog owners) are invited to attend one of the following four interactive workshops for further discussion about responsible dog ownership:
February 4, 2017 from 10 a.m. – 12 noon at Broadmoor Golf Course
(2100 Oak Street, Sherwood Park)February 7, 2017 from 6:30 p.m. – 8:30 p.m. at Moyer Recreation Centre (54569 Range Road 214, Josephburg)
February 9, 2017 from 6:30 p.m. – 8:30 p.m. at Bethel Lutheran Church (298 Bethel Drive, Sherwood Park)
February 15, 2017 from 6:30 p.m. – 8:30 p.m. at South Cooking Lake Senior Citizens’ Activity Centre (102, 22106 South Cooking Lake Road)
Public input received through the survey and workshops will form the foundation of a final report, scheduled for Council presentation in late spring, 2017.
There are currently 13,000 dogs licensed in Strathcona County. As a reminder, annual dog licence renewal fees are due by March 31, 2017. Changes to the bylaw, if any, will not come into effect until 2018.
Set in the centre of Alberta’s energy and agricultural heartland, Strathcona County is a thriving, successful and vibrant community of almost 96,000 residents. Strathcona County is made up of the urban area of Sherwood Park and a large adjacent rural area of farms, acreages and smaller hamlets. It is home to 75 per cent of refining in Western Canada. With a focus on economic, governance, social, cultural and environmental sustainability, Strathcona County is committed to balancing the unique needs of its diverse community.
The Chew On This postcard received an honourable mention for its attention-getting headline and administrative savings. The Chew On This tagline was created and featured on postcards handed out to residents throughout the community to promote awareness of the dog control bylaw review and encourage survey completion. The postcards featured either a stick of gum (for non-dog owners) or a mini dog treat (for dog-owners) on the reverse of the postcard to play upon the Chew on This theme. Instead of a traditional letter, the County sent postcards to registered dog owners, resulting in nearly $4,000 worth of savings. In less than one month, 2,306 surveys were completed, marking an unprecedented response to a municipal bylaw review.
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world.
Read MoreAston Martin - Illustration
Client Name:
Personal Project
Project Type:
Visual Branding, Illustrations
Candance Illustration
Client Name:
Personal Project
Project Type:
Illustration
NAIT Civil Engineering
Client Name:
NAIT Civil Engineering Technology
Project Type:
Visual Branding
The NAIT Civil Engineering Technology Student Club was in need of a new logo and held an open contest for logo submissions. While I was completing my studies at NAIT in Visual Communications, I saw this as the perfect chance for me to apply what I learned.
My logo was chosen as the winning submission and below is final logo presented to the client.
